An event planner is hired on trust, and trust on a phone screen is built in about a minute. The visitor is a couple who just got engaged, a marketing manager with a product launch, or a mother planning a quinceañera, and they want to see events that look like theirs, at venues they recognize, with a clear sense of what you charge.
So the site leads with the work, sorted the way clients think: weddings, corporate, social, each with the venue named. Then it states the packages. Full planning, partial, month-of, day-of, what each includes and where it starts. Planners who hide pricing get inquiries from people who cannot afford them and lose the ones who can to a competitor who said the number.
The form does the first meeting’s work. Date, venue if chosen, headcount, budget range, and how they found you. It lands on your phone as a text, checked against the dates you already hold. Behind it, a proposal and contract flow with a retainer, so a date is booked the night they decide, and a client portal where the timeline, the vendor list, and the payment schedule live so the same question does not arrive by email every Tuesday.
Then the search layer. A page for each venue you work regularly, because couples search the venue name plus planner after they book the room. A page for each city you serve. Schema that tells Google you are an event planner with a service area, and a Google Business Profile that matches, with reviews pulled onto the site. That is how a planner in Pasadena gets found by a couple who booked the Langham last night.