What that looks like in Los Angeles.
Venue pages carry LA. A page for the Ebell, one for Vibiana, one for the Arts District warehouses, each with photos of your events there, the load-in facts, and what the venue does and does not include, ranks for the searches a couple types the day after they sign the venue contract. It also tells the venue coordinator you are worth recommending.
Permits and logistics are part of the pitch here. Street closures and location permits through the city and FilmLA, valet and parking in the hills, noise rules in residential neighborhoods, and the Fire Department permit for tents and open flame. A page that says you handle it, and have handled it in Silver Lake and Sherman Oaks, sells to the private-estate client who has been burned before.
Corporate and entertainment work gets its own page and its own form. Premieres and activations book on short notice, in Hollywood, Culver City, and downtown, and the buyer wants a capabilities page with brands served, a production rate structure, and a form that asks for the date, the scope, and the budget without a phone call. That page should not look like the wedding page.