What that looks like in Los Angeles.
Headshots are an LA genre of their own. Actors in Koreatown, Sherman Oaks, and Hollywood need a new look before every agency change and every casting season, and they search by neighborhood and price. A headshot page with a session menu, a turnaround time, and a gallery of faces that look castable brings in the one-hour booking that fills a Tuesday.
Shooting in Los Angeles means permits. FilmLA handles still and motion permits for the city and most of the county, including the county beaches, and places like Griffith Park and the Bradbury Building have their own rules. A short paragraph saying you know the process and line-item it in the quote separates you from the photographer who gets shut down mid-session.
Real estate photography rides the LA listing cycle, which peaks in spring and again after Labor Day, and agents in Highland Park, Eagle Rock, and West Adams book the photographer whose turnaround is stated on the site. A real estate page with a price list, twilight and drone add-ons, and next-morning delivery gets the repeat agent, and repeat agents are the steadiest money in LA photography.