What that looks like in Los Angeles.
Production catering is bought by coordinators with a call sheet and a deadline, not by a couple planning a wedding. A page written for them, with per-head pricing for crew meals, craft services, dietary counts, a form that asks the shoot dates, the location and the crew size, and invoicing for production companies that pay on terms, puts you in front of the people who book the same caterer for every job.
A truck’s site is a schedule first. This week’s stops on a map with times, updated from the cab, and a text list for the regulars who want to know when you are back in Highland Park or Sawtelle. Under it, a private booking form for the brewery in Frogtown, the office in Playa Vista or the birthday in Eagle Rock, asking the date, headcount and budget so you can say yes or no in one reply.
Weddings and family events run across a county too large to drive on a hunch. A site that lists the venues and neighborhoods you actually serve, from the Westside to the San Gabriel Valley, shows sample menus for a backyard quinceanera in Boyle Heights and a rooftop reception Downtown, and takes the deposit and the signed agreement before you buy, gets the event without the six emails that usually come first.