What that looks like in Glendale.
Armenian family events are large, frequent and planned by people who have hosted them before. A site in Armenian and English with mezze and kebab packages priced per person, photos of actual tables you have set at the halls on Brand and Central, and a form that asks the date, the headcount and the hall, with a deposit and a signed agreement on a link, wins the event from the aunt who is comparing three caterers on her phone.
Studio and office catering is the weekday business. Burbank’s studios, Glendale’s animation and tech campuses, and the offices on Brand order lunch for meetings and for entire floors, and the person ordering wants a page with packages and dietary counts, a form that asks the date and the delivery entrance, and an invoice on terms. Recurring orders for the same office are what make a Tuesday worth as much as a Saturday.
Trucks in Glendale work Montrose and the Sunday Harvest Market on Honolulu Avenue, the office lunch on Brand, the breweries and lots in the flats south of the 134, and the hillside neighborhoods where an evening stop in Sparr Heights or Verdugo Woodlands sells out to families who walked over. The schedule feed posts the week on a map and texts the regulars, and the private booking form handles the block party in Rossmoyne.