What that looks like in Glendale.
Armenian-language pages are not optional here. Service times, feast days, and the giving page in Armenian and English, with April 24 and the major church feasts on the calendar, tell a family from Rossmoyne or Adams Hill that the parish is theirs. We build the Armenian text as real pages, so a search in Armenian finds them.
Community centers in Glendale run programs the way a school does: scouting, dance, language classes, athletics, summer camp. Each program needs a page with dates, ages, and cost, and a registration form that takes payment, so a parent signs a child up from a phone instead of calling the office during work hours.
Montrose and Sparr Heights congregations live around Honolulu Avenue’s rhythm, the Sunday Harvest Market and the holiday parade. A church there does well to post its own calendar next to the neighborhood’s, and to name the streets, because a family in the foothills searches for a church near Montrose, not near Glendale.