What that looks like in Orange County.
Permits are city by city. Newport Beach, Laguna Beach, and Huntington Beach each permit commercial photography on their own beaches, Crystal Cove and the state beaches run through State Parks, and county parks and Salt Creek go through OC Parks. A location page listing where you shoot and that the permit is handled is the difference between a session and a citation in Laguna.
The ranch and estate venues inland, Rancho Las Lomas in Silverado Canyon, Strawberry Farms, the Muckenthaler in Fullerton, Old Towne Orange, photograph differently than the coast, and couples search by venue name after they book. A gallery tagged by venue ranks for those searches and shows a couple the exact light they will get.
Costa Mesa and Huntington Beach are home to a cluster of apparel and surf brands, and the product and lookbook work they need is steady, unglamorous, and pays on net thirty. A commercial page with a day rate, a studio address, and e-commerce examples reaches the marketing coordinators who search for it.