A solar site is read by someone who has already been pitched. They had a knock on the door, a call from a lead-gen company, or a neighbor who got burned, and they are on your site to decide whether you are different. The site has to answer that before it sells anything.
So the license and the terms go first. Your CSLB C-46 or C-10 number near the top, linked to the state lookup, your years in business, your workmanship warranty, and the Solar Consumer Protection Guide the state requires for Edison customers, all stated plainly. Then the honest version of the economics: under NEM 3.0, exported power earns little, so the savings come from a battery that stores the afternoon and covers the evening, and the site says so instead of promising a zero bill.
The rest of the site sorts by what the customer actually has. A page for Edison territory and a page for each municipal utility you work in, because LADWP, Pasadena, Glendale, and Anaheim each set their own rules. A battery page that explains backup and rate arbitrage in plain words. An EV charger page that covers the panel and the permit. A financing page that lays out cash, loan, and lease, including what changed with the federal credit for homeowner-owned systems after 2025 and how third-party-owned systems are treated differently, without a number we cannot stand behind.
Underneath, the quote form that takes a bill photo and a roof photo so you size before you drive, a text after permission to operate asking for the review, LocalBusiness and service schema, city pages for the towns you serve, and search campaigns for battery and charger terms that run to landing pages built for those searches.