A restaurant website has three jobs and they all happen on a phone in a parking lot. Are you open right now, what do you serve and what does it cost, and how do I get a table or an order. Everything else is decoration. So the first screen carries hours that are actually right, the menu as real text, and one button each for reserve, order and call.
The menu is the page. It is written in HTML with menu markup, not a PDF, so Google reads every dish and price, a search for a specific plate can land on your page, and a price change takes one edit on your phone. Dietary tags, photos where they help, and a catering or private dining menu on its own page with a form that asks the date, the headcount and the budget before it reaches you.
Then the money. Reservations run on your own page with no per-cover fee, confirmations by text, and your own no-show policy. Pickup and delivery orders are taken on your own domain, paid into your account, and the customer’s number stays with you instead of with an app that charges a commission on every order. The apps stay on as a discovery channel. They stop being the only order button. An AI receptionist can answer the phone at the rush, take the reservation, and text you the summary.
Underneath sits the search layer. A Google Business Profile that matches the site, hours and menu included, so the map pack shows the same thing the page does. Restaurant and menu schema so results can show your dishes and prices. Reviews pulled onto the page and a review request text after a visit. Neighborhood pages for the areas you deliver to, and a landing page for the event or holiday that fills you every year.