We build your site before the first meeting, then customize it with your real name, services and reviews. Approve it and go live the same day. $500 down and $49/mo, or $1,500 to own it.
Irvine salons live in the planned centers: Woodbridge, Quail Hill, Woodbury Town Center, Northwood, University Center by UCI, and Diamond Jamboree, where the Korean and Japanese salons cluster. The Irvine Spectrum holds the chains. There is no old boulevard to walk, so nobody finds a salon by passing it. They find it by search and by the center directory.
The client is a professional, a UCI student, or a parent in a village HOA, and she researches. She reads the menu, checks the stylist’s license and training, compares the reviews, and books online at 11pm. A site missing any of those loses her to the next center over.
Irvine was drawn before it was built: villages instead of neighborhoods, association standards instead of streetscape variety, and commercial life gathered into planned centers along Culver, Jamboree, and Alton rather than strung along old boulevards. Residents describe where they live by village name, and search that way too.
Village HOAs govern most exterior decisions, the city’s development services handle permits with famous thoroughness, and the Irvine Company’s planning legacy touches nearly every parcel. The population skews toward professionals and university families who research before making contact.
Irvine keeps growing on its northern edge, where the Great Park villages add thousands of new homes and customers with no existing relationships with local service businesses. Those households pick their first plumber, painter, and agent from scratch, almost entirely online.
Woodbridge, Northwood, University Park, Turtle Rock, Westpark, Great Park, Quail Hill, Portola Springs.
Irvine is master-planned village by village, so nearly every exterior decision runs through an HOA and its published standards.
Booking runs through a link in an Instagram bio to a platform page that looks like every other salon. The client books the stylist, and the salon gets no site, no search presence, and no way to reach them again.
No-shows on a Saturday cost a chair its best hours, and asking for a deposit over DM feels awkward. So nobody asks.
Booth renters each have their own book, their own prices, and their own Instagram. The salon’s site either ignores them or lists them wrong.
Irvine’s Korean, Chinese, and Japanese communities support salons that specialize in techniques and treatments a general salon does not offer, and clients search for them by name. A page per technique, and a stylist page that says which languages she works in, meets that search directly.
Irvine Company centers control signage and use, so the storefront looks like every other storefront in the center, and parking is free and plentiful. The site does the work the storefront cannot: photos of the room, the stylists, the work, and which center and which entrance.
Drybar, Supercuts, European Wax Center, and the lash franchises are in nearly every center, and their template pages cannot name a village. Irvine residents search by village name, and a salon page that says Woodbridge or Quail Hill is the one that reads local.
You keep your domain either way.
A complete site that gets you found, trusted, and called.
For businesses that want the whole web presence handled.
We run your whole web presence. You run your business.
A City of Irvine business license, the Board of Barbering and Cosmetology establishment license, and each stylist’s license, plus the landlord’s use and signage approval if you are in an Irvine Company center. The state license numbers go on the stylist pages where clients look them up.
In Irvine, most of it. Clients here prefer the calendar to the phone. The site books by stylist, takes the deposit for color and lash sets, and sends the reminder text. The desk sees the name before the client arrives.
Standard is $500 down and $49 a month, or from $1,500 to own: up to five pages with the menu, stylist booking, your Instagram, and your reviews. Signature is $1,500 down and $99 a month, or from $2,500 to own, and adds deposits at booking, review texts, gift cards, and a page per booth renter. Buy either outright and the first month of care is included, then plans run $25 to $99 a month.