We build your site before the first meeting, then customize it with your real name, services and reviews. Approve it and go live the same day. $500 down and $49/mo, or $1,500 to own it.
Irvine trains inside the plan. Every village has an HOA pool and often a fitness room in the dues, so the general gym is already paid for. What the villages do not have is a coach and a class, and that is what the independent studio sells, from the retail centers at Woodbridge, Quail Hill, and Woodbury to the industrial parks around the Spectrum where the CrossFit boxes and climbing gyms sit.
The customer is a professional or a UCI family who researches before making contact. They compare instructor credentials, read the cancellation policy, and expect to book from a phone without talking to anyone. A studio site here has to be as complete as the village website that sold them the house.
Irvine was drawn before it was built: villages instead of neighborhoods, association standards instead of streetscape variety, and commercial life gathered into planned centers along Culver, Jamboree, and Alton rather than strung along old boulevards. Residents describe where they live by village name, and search that way too.
Village HOAs govern most exterior decisions, the city’s development services handle permits with famous thoroughness, and the Irvine Company’s planning legacy touches nearly every parcel. The population skews toward professionals and university families who research before making contact.
Irvine keeps growing on its northern edge, where the Great Park villages add thousands of new homes and customers with no existing relationships with local service businesses. Those households pick their first plumber, painter, and agent from scratch, almost entirely online.
Woodbridge, Northwood, University Park, Turtle Rock, Westpark, Great Park, Quail Hill, Portola Springs.
Irvine is master-planned village by village, so nearly every exterior decision runs through an HOA and its published standards.
The schedule lives in Mindbody or a spreadsheet, the site links out to it, and half the people who tap the link never make it to a booked class.
Intro offers get sold in DMs. Instagram brings the interest, then the follow-up dies in a message thread the moment the front desk gets busy.
Members lapse quietly. Nobody notices a three-week absence until the cancellation email arrives.
The Great Park villages on the north edge add new households every month with no gym habit and no studio loyalty. They pick from search. A page for Portola Springs and the Great Park neighborhoods, with the drive time and the free parking, lands the first-choice spot before a chain does.
The office towers along Jamboree and the campuses around the Spectrum hold companies that buy wellness benefits for staff. A corporate page with group rates and a contact for HR gives you a second sales channel that never sees a Google ad.
LA Fitness runs its headquarters in Irvine, and Equinox, Orangetheory, F45, and Club Pilates are all in the city’s centers. Their template pages cannot say which village they serve. Yours can, and Irvine residents search by village name.
You keep your domain either way.
A complete site that gets you found, trusted, and called.
For businesses that want the whole web presence handled.
We run your whole web presence. You run your business.
A City of Irvine business license, the permit path through the city’s development services for tenant improvements, and, in an Irvine Company center, the landlord’s signage and use approvals. None of that is fast, so the site can go live with a waitlist and a founding-member offer while the space is finished.
Almost exclusively. Irvine skews toward people who prefer a form and a calendar to a phone call. The schedule books on the site, the confirmation and the reminder go out by text, and the front desk sees the name before the member arrives.
A privacy page in plain language, intake forms that ask only what the class needs, and payments handled by the processor, never stored on the site. Irvine members read that page.