What that looks like in Anaheim.
Little Arabia, designated by the city along Brookhurst, draws customers who drive from Riverside and the South Bay for its sweets. During Ramadan the corridor runs late and the orders for iftar trays and Eid boxes come in all at once. The site says halal in the header, carries the menu in Arabic and English, posts the late hours, and takes the holiday orders with a deposit and a cutoff date.
A cafe within walking distance of the Disneyland Resort or the Convention Center lives on morning searches from hotel rooms. Those visitors want to know you open before the parks, how far you are from Harbor Boulevard, and whether they can order ahead and walk over. A page written for that search, with pre-order and directions, gets the family from the hotel on Katella instead of the chain in the lobby.
The Colony and Anaheim Hills are where the city buys its cakes. The Packing District crowd orders for weekend brunches and Center Street events, and the Hills order birthday and graduation cakes weeks out. A cake form with a reference photo, a deposit and a delivery zone drawn around Santa Ana Canyon Road and the Colony replaces the voicemail, and a browser loyalty card keeps the coffee regulars direct.